What is Digital Signage?
Digital signage is a segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. With the rising popularity of dynamic digital content, the business world is embracing interactive and large-scale digital signage
Digital signage is no longer just a simple screen displaying time-orchestrated content. We are living in an age when industries, creators, and service providers can choose at will from a diversity of digital signage hardware to serve their goals. Some leading-edge software solutions, like Intuiface, empower even the non-technical team to adopt modern technologies with minimal effort and experience.
Benefits of Digital Signage
For businesses and marketers looking to effectively reach target audiences, digital signage brings forth a world of opportunity. What makes it unique and valuable as the Digital signage can be used to provide public information, convey internal communication or share product information to enhance customer service, promotions and brand recognition. It’s a powerful way to influence customer behavior and decision-making, while also enhancing consumer experiences through interactive screens.
Digital signage has multiple applications for businesses, from marketing to morale to maps. With digital signage, you have the power to get your message across in a vivid, entertaining and captivating manner. If you’ve been searching for ways to kick-start your marketing messages, energize your team or stand out in any space, think of digital signage and a partner like Yash infosystems.
Usage of Digital Signage in events
Digital signage functions in different settings — public spaces, museums, sporting arenas, churches, academic buildings, retail stores, corporate spaces and restaurants — to offer wayfinding, messaging, marketing and outdoor advertising.
- Digital signage displays are a great place to feature promotions for products, services, events and sales.
- With digital signage, restaurants, salons, spas, auto repair shops and fitness studios can offer rotating content and information on walls, windows or a dazzling digital screen.
- With interactive digital signage, users can select content, play games and even subscribe to email newsletters. This way, you’ll be able to collect key information (that you can use for your marketing) from guests.
- Hotels, shopping malls, universities, offices, theme parks and healthcare facilities can leverage digital content to create calendars that share event or work schedules as well as upcoming appointment times.
- Digital way of finding maps are dependable, versatile and affordable. You can update your maps in real-time and utilize interactive tools that provide customized directions based on customer input.
- With digital directories, users don’t have to struggle to find a physician or office. All they need is to enter a name, filter their options, and get only the specific information they want
Connect Yash Infosystems
Events can sometimes be quite tricky to handle, but digital signage can help you with a lot of things to bring them in order. Signage assist in being more organized, boost engagements, and provide your users with superb gamification opportunities. Speakers love having their pictures displayed because it makes them identifiable, attendees love seeing upcoming sessions and having a beautiful and easy way to navigate the conference, and meeting planners love being able to make instant updates to the schedule. By engaging your attendees through digital signage with multiple aspects in the event can make your event successful. Connect with us today at info@yashinfosystems.in to enquire and get the details about digital signage.
